Wordmarks, icons and graphic elements — and how to use them in your campaign.Download Toolkit
would you? Logo and Wordmark
Doing the right thing isn’t always easy. But it’s the right thing to do.
“Would you?” is the question we need to ask right now. To prevent tragedy in the future, we must take responsibility for the culture we create. We need to look within, question our assumptions and inform ourselves about our options. And we need to do the right thing. This logo turns the idea of the question into a mirror of the audience itself. By drawing “you” into “would,” we are asking the campus community to go deep, to question, to reflect and to act.
would you? Graphic Elements
primary color palette:
245, 245, 245 | #f5f5f5
236, 86, 60 | #EC5B3C
90% BLACK | #414042
Helvetica Neue LT Std Heavy Extended
Wouldn’t it be great if you and everyone else did the right thing?
Joane Stencil Black
focus on an obscure mark to draw attention. Can be used with or without supporting copy.
Asking the Question:
“would you?” used in consistent, repetitive way with adaptable subheads.
“Would you?” does not need to be the headline for every application. Use of icons for hierarchy.
Emotional. Type can be used in headlines to show mixed messages.
Educational. Be direct.